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At a very street level, I found that the sense of community and volunteerism to bring music to Saskatoon from elsewhere, and to put it ‑‑ and to create it within a community is amazing. In the case of Metal, especially real hard core screamo kind of stuff, you know, there is a sense of immersion in it and I think, as we all know, there are ‑‑ you know, because of some of the issues that face the First Nations, there is a lot of emotion there. I found that it’s the most defined music genres that really seem to appeal, be a place where you want to go. We are we ‑‑ do believe in competition and free enterprise and the need for, wherever possible, increased programming opportunities. What we ask the Commission to do in the short term was to not issue a licence there, but to monitor it for a reasonable period of time. The economic activity in terms of business leadership now is by and large in the Saskatoon area, somewhat based on the resource opportunities in the north and so on, but Saskatoon has proudly on its own built its way past Regina over time and as by design. In looking at the way to analyze the markets, I think in terms of Regina you were concerned about the possibility of a new station in that market, whereas obviously in this market you see there is a possibility. People ‑‑ it’s almost a point of purchased material in the sense that people can be walking by a store, listening to the radio, and be dragged in because of a sale to be attracted to something. And so if the retail sales sector is going to be growing, it bodes very well for radio advertising revenue. No, we don’t expect they will go there, but if even if they do, they will be ‑‑ they will be dealing with a format, a group of people who are completed dedicated to that and not a piece of another format. And, as you said earlier, your financials are showing that you will be losing money throughout the first licence term. And also, as an extension with that, would help in sustaining Regina ‑‑ a Regina station over time where downturns are more prominent. And, in addition to that, just by the nature of our format and the advertisers that we’re going to target, it’s been researched that if you make the advertising relevant to the audience you seek to serve, the tune‑out factor tends to be less. There is no question, if you ask 15 youth in a room, you’re not going to get a unanimous decision for advertising, but I think if you give them something back for it, we can erase that reluctance. Debra McLaughlin, who I think is the best market research person in the country, really has a handle on it. We also see that Saskatoon being able ‑‑ as a bigger business centre, being able to feed business stories from our news department to our operation here in Regina.

They also have a person hired there to look after Aboriginal programming and making sure everyone is feeling all right about it. So it’s all youth, but 100 percent staffed by Aboriginals and ultimately owned by Aboriginals, then you’ve got ‑‑ that alone would be a huge success if we can achieve that. It will be tough enough to make it a financially success ‑‑ financial success targeting all youth. So we would ‑‑ we would select and encourage, as trustees, that the general managers and the director of programming, approach programming with that particular double mandate. While we are staffing 100 percent Aboriginal, our target is really all youth in Saskatoon. So it actually may run more than the two hours per week because ‑‑ but there will be two new shows every week. A lot of young people these days have cell phones, they have the ability now on these cell phones to listen to radios or text messages. Parents are bringing their children home from practice or from plays or from other programs that they have them in. If the radio is blasting and they have a program that they can listen to that helps them do that, that would be a good time. We can phone them up and bring them on, or if they live locally ‑‑ that would be the preference, is to have somebody from the University of Saskatchewan, or maybe from one of our institutes, Saskatchewan Indian Institute of Technology to come in and provide answers and responses to these. You know, they know that sometimes some of these families out there can’t afford a balanced diet that includes protein and the right amounts of vegetables, that the only diet they can afford is something like Kraft dinners, and maybe once per month on family allowance day a bucket of KFC. Well, first of all, it would be coming from a young person’s point of view because they’re young reporters, young broadcasters working there, who probably have some friends who have struggled with this issue or family members and they’ll know about it. And because the station is Aboriginal people hosting and reporting and looking into it, they will provide a unique perspective from the Aboriginal point of view talking about this issue. And I realize it may be your benefactors, if I can use that word, might be more suitable to try and help answer this question. I think to be quite honest with you, I think that’s one of the ‑‑ as a trustee it will be my responsibility to spend some time with young people, get them to be a part of the system as well, and make them tell us what will be part of that. You know, the Gnarls Barkley, you know, that dance, the hip hop, the Ludicris, you know, the ‑‑ what’s that ‑‑ the Nelly Furtado, the music like that that the young people can relate to. So I guess my understanding is your two organizations will 100 percent underwrite all of the costs involved with this initiative, including remuneration to trustees, employees, trainers. And if I might say, this station will have a greater impact on my stations than they will on Mr. Hildebrand’s stations because our stations appeal more to the younger end than his do. And we think that the training and the experience that we can give through our respective stations to the future staff, will stand them in good stead and will be able to become a viable entity, you know, as our leader said, within three or four years. We then thought, okay, who would be really ‑‑ who can we find that would be really good trustees, and we came up with three additional people in addition to Mr. Hildebrand that we think would be terrific trustees, and started putting it together. And the statistic that was quoted to me at that time was that the average age of all First Nations and Metis people in Saskatchewan was 17, and the average age of the non‑Aboriginal population was 37. I’d just like to add, part of the show that I co‑host, Meeting Ground, the last half ‑‑ the last segment of that program we have a business segment. There’s a tremendous amount of other businesses and people that I think would do ‑‑ like you said, will line up very quickly. This station will address something that is important to the people of our city. Announcers and newscasters with firsthand knowledge of the issues can make a real difference. Now that I have had that experience, it’s my turn to share it with other First Nations people pursuing a career in radio. From my own experience, it’s tough and a real challenge to move into mainstream newsrooms.


Standard Radio currently, as you are aware, does not have a radio station in Saskatchewan. So we feel that that’s an opportunity to really reflect a segment of this community that they feel is currently not being heard on mainstream radio. These paid interns will produce programming for our news magazine, pitch story ideas and be out in the community reporting on events. Conversely, we’re excited to add our stable of news rooms, a Saskatoon bureau allowing us to bring the news, issues and events of this community to a national stage in the same way. A unique format that appeals to women and families as well as the business diversity, that a national company such as Standard Radio offers will be welcomed. Retail spending, population growth, building permits, and new business licences in Saskatoon show steady increases year over year with a projected GDP growth 3.8 percent in 2006. Reaching and maintaining 40 percent Canadian content in this format, including 40 percent 6 a.m. We’ve also provided many new artists with an opportunity to showcase their talents with our exclusive Loyal Listener Club Performances where we invite an audience of listeners, provide a venue, serve food and refreshments, and let the Canadian newcomer perform, all at no cost to the artist. Stations have to work harder at being all things to all people, and in doing so, become broad, unfocussed, oldies based, and unable to serve the need our research exposed for new music in the market. The key difference from what’s available in the market now is that we propose to play roughly 60 percent new music. All in all the research indicates that Standard Soft AC format would be viable and would add a degree of diversity that would strengthen the local radio market. The rock station would skew towards younger men, while the Soft AC format would appeal largely to women, age 35 and over. By giving us access to the largest market in the province, it corrects an imbalance and gives us the necessary resources to serve both markets. One, it serves the market 12 to 24 that is being left behind; is more immediately lucrative, demographics are served by the existing broadcasters; a systemic issue that must be addressed if the future of radio broadcasting is to be secured. If we had an outlet, I said obviously, and described the radio station to them. No, what they were telling us is they use flyers or, you know, they do outdoor advertising, transit, that kind of stuff, not necessarily newspaper, because you’re right, the youth market isn’t high newspaper readers. It could be traditions of the Aboriginal people and that would be blended throughout ‑‑ throughout the program day. And I guess the other that you always have to measure is the retail plant and is it growing, is it strong enough to support a new station, so the two markets have divided; one is growing, one isn’t. I wanted just to pursue the discussion we have been having throughout the hearing on indicators for the capacity of a market to absorb a new station or not, and the impact on existing stations. I don’t think Mr. Hill advocates losing money at any time, but through the synergies north, south in the province, we will be deriving new incomes from Saskatoon that come to Regina that we are not now getting. The news will be approximately an 80/20 split, so in other words, 20 percent will make up International, National stories of that nature. The median age of this radio station of The Zone is actually 24 years of age, 24.6, so rounded out either way. The 12 to 34 cell that we are looking to target comprises 41.3 percent of the population in Saskatoon and there is a station in the market that does serve that demographic to some extent. We will be running less general talk and much more discussion of the music and the artists because it’s very central to the experience of these people. In our view, Harvard, as a Saskatchewan based broadcaster deserves the opportunity to grow within its home province.

In March 1997, Alcan Aluminum received 30,000 applications for 50 new job openings. There are 1.5 million people officially looking for work, but only 186,000 jobs were created in 1996, primarily in the part-time and low-wage service industry. It takes 200,000 new jobs each year just to keep up with population growth. We note that the Harris government also wishes to fingerprint every social assistance recipient as if they were criminals and have them perform community service as if they had been convicted. They are not even given in the legislation the right to appeal the sentence of forced community service if they or their children become ill. If the government’s own propaganda is to be believed, there should be hundreds of people going to jail each month for welfare fraud. The fraud hotline received — and this is the government’s own press release — 27,801 calls between October 1995 and November 1996. Of these calls, 18,655 were allegations of fraud and were referred to local social assistance offices for further investigation. Of these, 12,429, or 66%, of the cases revealed no fraud or error; 4,959, or 26.6%, of the cases required further investigation; resulting in 1,267 cases. Of the 1,267 cases, 32 were referred to the crown for potential criminal prosecution for fraud. The crown considered that 18 of these cases merited prosecution, and of these there was a grand total of nine people convicted of fraud. Of the nine convictions, one wonders how many lawyers advised their clients to plead guilty because there is a financial disincentive in the legal aid system to take these cases to trial. A press release by the Ministry of Community and Social Services, dated April 1997, reveals the transparency of the government’s hypocrisy. The report pretends to provide statistical evidence that there has been a huge success rate in clamping down on welfare fraud and it brags that the anti-fraud actions have resulted in a social assistance caseload decline of 200,000, thereby saving taxpayers huge amounts of money. There is so much wrong with Bill 142 that we can not begin to address it in 20 minutes. The whole thing is fundamentally flawed, because it is based on assumptions that have nothing to do with the economic and social reality of this province. These assumptions are that there are real jobs out there to be had, that many people prefer to collect welfare than to work in real jobs, and that there is a large amount of welfare fraud in this province. The potential restrictions in eligibility for the Ontario disability support plan, the income support benefits and supports to employment due to the new definition of disability. We would encourage you to look at ways to enhance the attachment of people to the labour market and keep people who are already in the labour market working, not force them out of their jobs because of social assistance considerations and health benefits. Some possible services supporting hard-to-serve clients where competitive employment is not an option could focus on community participation through volunteerism similar to the Ontario Works Act re sole-support parents. Other models focus on supported work cooperatives and supports that recognize the longer-term needs of severely disabled adults. You will be receiving a written brief from a number of agencies in the Toronto area which will deal directly with the supports needed for this population. In a mid-sized community like Brant, we lack many of the varied services of larger communities and our needs for supports must be recognized. The legislation does nothing to address either how lifetime supports will be flexibly provided nor how smaller communities like Brant will equitably have supports provided. We recommend immediate tripartite discussions with Canada and Ontario to address and resolve the full range of first nation issues with regard to the province’s social assistance reforms. This may be a way to save Ontario dollars through the 1965 welfare agreement. Social support systems have always been a defining feature of first nations cultural identity.

Financial Services Representative II

The National Post market survey pegs retail sales in Saskatoon at $2.4 billion right now, and project this number to grow 9 percent to $2.6 billion by 2008. The health of the retail sector was the ‑‑ what really gave us the interest in this market. And it goes, of course, to the profitability ‑‑ to the feasibility of another commercial station surviving in this market. We have got quite a bit of experience with this demo ‑‑ with this demo of consumers in Vancouver at AM600 and in our older talk station in Kelowna. The influx of competitors force businesses that didn’t feel the need to advertise before to start advertising, just to protect their market share. There is going to be a number of businesses that are going to be new to the city, just because of the opportunities provided by a robust economy, and they’re going to need to advertise. Just today, while we have been monitoring them on and off, they have played artists like the Fine Young Cannibals, The Rolling Stones, Bachman‑Turner Overdrive, Bruce Springsteen, Nickelback, Steppenwolf, U2, Great Big Sea, Tommy Tutone. But the demographics of the city show us that 25 percent of the population is between the ages of 45 and 60, and 42 percent are over the age of 45. To the point the existing FM stations we think do a good part, for the most part, of serving listeners that are under the age of 35 or 40, with the possible exception of the country station, which caters to a slightly older audience, but that is a specialized format and is not for everybody. It makes to us little sense in a six‑station market to try to wedge a new station into a narrow format gap when there’s a wide void in the market.

  • I think we touched on this a bit in our Regina application, but it’s our point of view that if you ‑‑ we believe our business plan is solid, we believe that our projections are conservative, and we believe in our profitability.
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  • As was the case with Regina, it is difficult for me to contemplate a national Aboriginal service like AVR without Saskatoon in it.
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  • This decision requires the removal of barriers that prohibit full participation of persons with disabilities.
  • Due to the success of these stations, Touch Canada Broadcasting is now ready to launch more of these kinds of stations in other markets where interest has been shown such as Saskatoon.

Where there’s a need to involve one with the other, involve those who are competent in the field to come in and do their job. Mary, you asked a very interesting question of the government, as a 62-year-old trying to get into the workplace. I had a 50-year-old gentleman come into the House that day, highly qualified, downsized from one of the big five banks, a big marketing job, was making very good money. He lost his job and over the last five years has been on contract work, eventually shed assets and is now on welfare, desperate for a job. Last, we support this bill in its efforts to put the consumer of service at the centre. ORWC supports any legislation that would continue the efforts of our membership as we provide credible pre-employment preparation programs. We support a system that promotes opportunities to develop skills, experience, confidence and contacts leading to the ultimate goal of paid employment. People eligible for the new disability supports must be able to continue to pay room and board when living at home.

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The income will provide an allowance for food costs as a separate amount based on an objective measurement of the cost to eat nutritiously and as an addition to the basic allowance needed for other living expenses. The main gap identified in this research is the lack of financial resources in low-income households to purchase the food required. As one focus group participant stated, “There’s always too much month left at the end of your money.” Other living expenses such as shelter, transportation and child care are often fixed expenses which consume the household income. “As subjects of creation, all persons have certain inalienable rights. Of primary importance is the right to life and all that makes for a more fully human life, such as adequate food, clothing, shelter, employment, health care, education and effective participation in decisions affecting their lives.” My concern is significant because during the lunch hour I received a fax that outlined the minister’s announcement today, dated today. My concern is that all of us, Conservative MPPs, Liberal and New Democrat, are travelling the province. The minister, in the meantime, out of Queen’s Park has launched an advertising campaign that announces that in fact the very bill we’re discussing and that has yet to be passed by the House is out there with a $900,000 ad campaign. The appeals and overpayment process is arbitrary and punitive, especially as it relates to the overpayment requirements of a spouse who may be in a situation that is not of his or her making. There are also questions about the person who is drug- or alcohol-free for a time, maybe many years. The person could be diagnosed somewhere down the road with liver cancer or cirrhosis and will need care and medication. What’s being very effectively said in this exception is that he or she is not worthy of our attention and it was a waste of effort to stop drinking. That message will be heard loud and clear by many and will have the effect of, “It really doesn’t matter if I stop drinking or taking drugs because no one really cares.” Many people infected with HIV acquired the disease through the sharing of needles. You are quite simply condemning people to die with no support systems in place and no financial assistance. We are concerned that the proposed legislation, Bill 142, will destroy some of the accomplishments that have been made with regard to individual rights and support. As well, there may be damage done to the great gains that have been made in helping HIV-positive people remain well. We have a right to the same personal dignity, the same privileges and the same rights that you enjoy every day. Clients who are sole-support parents should be exempt from mandatory employment requirements. Single parents should retain the right to choose when it is appropriate to return to the workforce. There is no arbitrary age this government can point to as a universal point at which children no longer require home supervision. No childhood is problem-free, and we know from the work of Campaign 2000 and other groups that poor children are at greater risk for nutrition, health, behaviour and social problems. The extent of our concerns is a problem because the regulations are not available. We don’t know the meat and bones of this legislation and the extent of the regulations and how they’re going to affect people. I question a process where we’re asked to comment on the legislation when the major parts are not known.

  • However, the Pattison Broadcast Group operates in a number of markets where there are more stations per capita than presently exist in Saskatoon.
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And whereas it started blowing up all over the place in, you know, Winnipeg and Edmonton and Calgary, I think the on‑sale was very weak and we held on, we only did, like, 15 percent of the capacity on the first day. Word of mouth, letting it go from there because that was the only option they had and they sold a thousand tickets in a market of ‑‑ you know, a quarter of the size of those other cities, both of which also have very viable urban music scenes. We see that there is a sales synergy between a proposed station in Saskatoon, plus our station in Regina, CFWF, because the demo in Regina is a wider 1834; Saskatoon being 1234, there will be synergies between those two stations. So there is that opportunity, but in addition to what Bruce was saying about the synergies, there are a number of retailers that operate in both markets, so we see the sales side of the synergy is probably one the most important. Because it’s through this that Aboriginal artists who perhaps weren’t aware that they could have access to recording or couldn’t find the funding or, you know, creating their own My Space Page without understanding the funding elements, would have their first big break. The only thing I wanted to share with you is in working with APTN both on the mentoring program and just discussing what they needed, one of the things that excited them the most about this application was the talent search in this market. And we ‑‑ that certainly will be very close to our thinking as we ‑‑ as the station builds and grows over time. And, if it’s there, and we can draw it out, I think that’s going to ‑‑ I think people will be surprised again what they find in that city. There is quite a community support, and, again, my experience has been it’s not necessarily getting a lot of help within the community at the moment, but it’s there.

By my definition of management team there would be a general manager, a program director, a news director. I am responsible for the human resources function at Cameco, so I have quite a bit of familiarity with the protocols and procedures that we should use in terms of advertising, in terms of assessments, psychological and skill‑based assessments. In a lot of cases in opportunities like this with Aboriginal people being a part of it, the term tokenism comes into play. But I would think we would build ‑‑ we have made the assumption, and I think we have been advised that we will have a high degree of director‑like responsibility with respect to oversight that we bring to the operation, and we too have reputation risk in this as individuals in the community. First of all, that’s not the intent, nor ‑‑ and we are here saying that we’re giving you our word we do not intend to exercise effective control. You could see a situation the way this trust is set up where the three of us, as independent trustees and not knowing a whole lot about the radio business, might think it’s a great idea to spend $10 million on a head office. If I can add to that, being that sales is my background, in speaking to businesses that target this demographic, they know advertising is important, so they’re already doing a lot of it. Because we currently reach ‑‑ on C95 and Rock 102 we currently reach most of this youth. So I just came to the conclusion this would be a very effective way to meet ‑‑ to reach a very vulnerable population. That’s what all the other artists we have ever funded through this 10K20 program do. So just as an example, there’s a lot of talent, a lot of First Nation and Metis musical talent, and we would fund one artist or group each year, or the station would. There was actually ‑‑ I think there was, out of the 29 artists that we funded this year, I think there are three Aboriginal artists. That’s what we have been doing in the other situations in Saskatoon ‑‑ or in Saskatchewan here when we did this 10K20 program. Went on, spent some time working with us in Rawlco Radio, with CBC Television in radio, and now is a publisher of a magazine in Saskatchewan here. Just to add to that, one of the people that went to that Weekend in Journalism when on to the INCA Communication Arts Program, took that six‑week program that I taught. And he told me some day you’ll have to do that also for other people who want to get into this school, help them out. And I know that we are still connected very strongly with them, and that would be a great way to recruit people on the business end of things. There’s a ‑‑ Rawlco Radio donated money to the College of Commerce to set aside a specific room for First Nations and Metis students to go where they can feel comfortable. I noticed that you’d be staffing the station through your Aboriginal mentoring and training program. That they bring a unique perspective, but it has to be able to appeal and attract to a large youth audience in Saskatoon. But, yeah, it would be definitely phone‑in because sometimes kids need help and they don’t know where to go for it, but they have that anonymity with the telephone to call in and ask questions.

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Increasingly, the community is becoming very concerned about those impacts. In our experience, the system does currently provides a more than adequate number of safeguards to ensure effective use of the system. There is a concern that this legislation is guided by an almost single purpose and that is to focus almost solely on finding and keeping of employment. There are those who have different situations and different environments that need to be addressed more fully. There seems to be an overconcentration or an overdeveloped focus in this area. Certainly we all recognize the extreme importance of it, but it does not apply to everyone we are talking about and you need to try and be more clear on that, we believe. We’re very concerned about agency autonomy in the Ontario Works plan and we want to say to you that Ontario Works London will also respect agency autonomy for their own affairs as agencies delivering services. We traditionally as a municipality do not shirk responsibilities in this area, but we often take the approach that we must concentrate on facts. I think that what we’re trying to express here today is rather a factual approach to our concerns. I would also like to point out that the minister suggested that the areas that can be considered geographic areas are being reduced from 200 to 50, which I put to you would increase complexity and supports needed to carry out the administration in a larger area. There is a lengthy list of other concerns as well, such as limited access to home modifications and vehicle modifications, and homemakers being totally left out of the equation. Reduce administrative costs and duplications that I have seen in my last so many years in public education at the school board and at the college board before that. If we can eliminate it and use that money to go to the people who need it and the people who deserve it, then we all succeed. Improve service through a single-level delivery system by the municipal government, which I’m hoping to be part of in the next three weeks. We have to try to combat fraud and abuse and increase the accountability for taxpayers’ dollars. I think that should be a goal for all of us, to make sure that assistance goes to those people who need the assistance most. It’s the role of every citizen to make sure that those people are looked after. Assisting people in financial need to become employed and achieve self-sufficiency.

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